SEPTEMBER 16, 2020
Miami’s developers have been in the business for years, but the latest industry trend of partnering with an international brand lends to a different collaboration with creative minds that see real estate from a different perspective. So whether it’s a luxury sports carmaker or fashion mogul, labels are flocking to our skyline to create standout, sophisticated flagship properties that are captivating the world.
The Italian fashion brand’s emblematic kaleidoscope of colors takes on a new form at this Edgewater property. The label’s first U.S. residential collaboration came to fruition because developer Vladislav Doronin, chairman and CEO of OKO Group, appreciated Missoni’s internationally acclaimed brand. “Branding is very important. It helps identify the concept for the buyer,” said Edgardo Defortuna, president and CEO of Fortune International Group, which is in charge of sales. Through that relationship based on communication, mutual respect and shared tastes, the team created the soul of the building through the eyes of Missoni. The brand’s bold shades, textures, graphic prints and furnishings are found throughout, adding an elevated level of joyful sophistication. The boutique property, which will be completed in 2021, boasts lavish homes in the sky and was designed to feel intimate and private.
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