In preparing to take the Aman brand across the world, owner and chairman, Russian Vladislav Doronin, says his executive team is committed to strengthening and safeguarding the iconic brand.
“We do not have plans to radically transform the brand,” he said.
Having established itself in Asia, Aman is now focusing on further expanding the collection within the western hemisphere.
Eleven new hotels and resorts, each with a residential component, were signed in 2016 and are in development. South America will be introduced as a destination for the first time with further resorts in South-east Asia, the United States, Europe and Japan.
Doronin said, “Our strategy continues to place emphasis on seeking out new and outstanding destinations, as well as a continued commitment to curate resorts of architectural distinction by commissioning new and up-and-coming architects.”
He added, “The continued integration of Aman Wellness, as well as the recent introduction of Nama, a new culinary concept which celebrates the tradition of Japanese cuisine, known as washoku, are both natural progressions for our brand.”
Aman, which will celebrate its 30th anniversary in 2018, currently embraces 31 resorts, hotels, residences and expeditions in 20 destinations.
Amanpuri remains the brand’s flagship, but the unveiling of Aman Tokyo in 2014 marked a milestone for the group.
Recent additions to the collection include Amanera (Dominican Republic), Amandayan (China), custom-built Phinisi cruiser, Amandira (Indonesia), Amanemu (Japan), and Amanyangyun, the brand’s most ambitious project to date, which opens in autumn 2017 on the outskirts of Shanghai.
Joining Doronin in guiding Aman into its next decade is recently appointed chief operating officer, Roland Fasel, who is overseeing all facets of Aman’s hotel, resort and private residence operations.